Telecommunications Graphic Overlay Case Study

JN White® had been supplying domed logo labels to a telecom customer. During a recent visit, the customer expressed that the company was looking for “change mats,” or a printed piece that can be applied to a store’s counter to protect it from scratching when coins are used during business transactions. Conveniently, JN White® is equipped with digital capabilities that could make this project possible to execute.

Challenges

The company needed 15,000 change mats in a short amount of time. To avoid damaging the counter’s surface, the customer needed the mats to be removable, protective, and highly durable. Along with the issue of product quality and durability, the company’s time crunch added an extra challenge. The company requested a turnaround of 2 weeks for the first 500 pieces. Adversely, the material was expected to take 10 days to arrive.

How JN White® Helped

JN White® successfully produced the desired change mats on the HP Indigo 5600. The Indigo 5600’s ability to produce on a multitude of substrates, using exact branding graphics with 97% Pantone® spectrum color match allowed the company to receive mats produced to their exact color specifications. The company’s demand of a quick turnaround was an easy task for JN White® given the firm’s ability to facilitate rush requests. JN White® knowingly suggested producing the change mats using a FLEXcon® raw material solution, ensuring the best possible quality. To protect the digitally printed graphics on the change mats, JN White® expertly used a .004” flexible vinyl base film with an ultra removable adhesive and a .006” clear, textured overlamination film. This construction guaranteed that the mats were removable and protective.

Results

With the help of JN White®’s material recommendations, material ordering, and production, the change mats were produced to be high quality and on-time. The company was so happy with the product that the mats are now being used as part of a nationwide campaign to introduce new products in the telecom industry. These change mats are in gas stations, convenience stores, pharmacies, check cashing stores, and more. The mats are a perfect example of the kind of exemplary work that JN White® produces for its clients on a consistent basis.

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